JBC Sustainability campaign aimed at encouraging children to positively pass on their clothing to other kids. Whether it no longer fits, aligns with their identity, or simply as a kindness to another. Concept development, script and direction by me.

Credits
Agency: LDV United
Production company: Reddust
Director: Fransje Calf
Line producer: Jasper Heldenbergh
DOP: David Doom
Location manager: Zowie Boone
1st AD: Joke Pevenage
1st AC: Pieter Jan Neirynck
2nd AC: Alana Stoefs
Gaffer: Bram Lens
Best boy: Gert Minnebach
Electro: Frank Kistemann

Art director: Dieter Blondé
Set dresser: Roel van Tittelboom
Set dresser: Lars Quix
Styling: Kiki Vogels
MUAH: Chloe Kopping
Catering: Alexander Verlodt
Editor: Frederik Vandewalle
Colorist: Roman Strijdbos
Casting director: Ans Brugmans
Exc producer Reddust: Sander Claessens
CD & post production Reddust: Wilson Verstreken